Launch!

Launch!

Launch!
Idea

You have a great idea for a new product, service, or business.

Now what?

Now it’s time to launch!

And just like a trip into outer space, launching your idea starts with planning and preparation.

It’s never to early to engage Grundemann Technology Solutions to coach, mentor, and guide you on this exciting journey.

No matter whether this is your first business, your fifteenth product, or your fiftieth service; I’m here to help make the process easier and more fun, while making the results more impactful and ultimately more profitable – for you and those you seek to serve.

northern star logo

“Chris is an excellent organizer and leader with vision and energy.”

Karen Mulberry

Principal

Don’t Panic

The world is full of expectations. And while this is true across almost all domains, it feels especially relevant for folks who–like yourself–are brave enough to start something new. We’re all bombarded with stories of “unicorns” and ultra-high-growth startups. And while this may have cooled a bit during our most recent market downturn, it’s still easy to be overwhelmed by the pressure we place on ourselves to be outlandishly successful, overnight. The fact is that most businesses will never be worth a billion dollars, and that’s OK.

The past 20-30 years of massive venture capitol (VC) success has created some perverse incentives and expectations. If you want to take VC funding and shoot for the stars – go for it, I wish you the best of luck. But if you think a more self-sufficient, sustainable, and organic path to success sounds interesting – I’d love to talk. At Grundemann Technology Solutions, my philosophy is that if you solve a real problem, and work to be the best at what you do; the growth will come, whether you like it or not.

Not exactly sure where to start, or what to do next? That’s where I come in! We’re here to help you launch your great idea into reality.

My mission is to give you VC-like support, without the VC terms, conditions, or expectations.

We Help You Launch

The cold hard truth is that most ideas, even the amazing ones, are never realized. It turns out that execution is just as important as invention. Luckily, you found me. I’ve done this many times before, and I’m here to help with all the planning and preparation needed to execute on your idea. How can I help? Below are a few of the most common areas where I’ve engaged with clients like you.

A lot of the folks I work with start with multiple (often overlapping) ideas, or an idea that isn’t quite fully formed yet. Not to worry, that’s a great time to engage me! In these cases, I start by helping you to choose the right idea – and then develop it into an actionable purpose for your new business, product, or service.

Every business needs to make money in order to continue operating and serving its customers and its greater purpose. That’s obvious. What’s often much less obvious is how it should go about making that money. I will walk you through all of the big questions that need to be answered: What are you going to sell? Will it be sold as a one-time product, or an ongoing service? Who will you sell it to? How will you reach those customers? What are your costs and expenses? Do the numbers add up to a profitable business?

If this is your very first business (and even when its not), some of the earliest tasks can seem the most daunting. Don’t worry, I will advise you on which type of legal entity you need and what paperwork is required, as well as how, when, and where to file.

Anytime a customer purchases something, they are ‘hiring’ that product or service to do a job. Appreciating this fact can radically transform your approach to product development, marketing, and sales. I’ll help you better understand and communicate the value of your idea to prospective customers using their own perspective, based on what they want or need to accomplish.

A common trap that many entrepreneurs fall into is trying to build the perfect product or service before they launch. That’s impossible. So, I’ll help you avoid that mistake by understanding what is required now and what should be developed later.

Your GTM strategy is a step-by-step plan for successfully getting your new product, service, or business in front of the right prospects at the right time. I’ll help you determine product market fit, define your target audience, understand the competition, choose a distribution methodology, and ultimately develop both marketing and sales strategies. These strategies will include the right mix of inbound marketing, demand generation, account based marketing, and sales enablement for your specific use case.

While the details are important, the big picture is just as critical to get right. What is your businesses purpose, be it cause, competence, or culture based? Defining this early and refining it often (at first) will provide a guiding light – a North Star – to navigate by. All other planning builds from here. Mission, vision, values, goals, plans, and strategies all need a foundation and a framework to stabilize and align them. I’ll work with you to articulate your purpose, and then use it to drive your business (and our world) forward into the future you envision.

Plan to Launch
Plan to Launch

We Help You Launch

The cold hard truth is that most ideas, even the amazing ones, are never realized. It turns out that execution is just as important as invention. Luckily, you found me. I’ve done this many times before, and I’m here to help with all the planning and preparation needed to execute on your idea. How can I help? Below are a few of the most common areas where I’ve engaged with clients like you.

A lot of the folks I work with start with multiple (often overlapping) ideas, or an idea that isn’t quite fully formed yet. Not to worry, that’s a great time to engage me! In these cases, I start by helping you to choose the right idea – and then develop it into an actionable purpose for your new business, product, or service.

Every business needs to make money in order to continue operating and serving its customers and its greater purpose. That’s obvious. What’s often much less obvious is how it should go about making that money. I will walk you through all of the big questions that need to be answered: What are you going to sell? Will it be sold as a one-time product, or an ongoing service? Who will you sell it to? How will you reach those customers? What are your costs and expenses? Do the numbers add up to a profitable business?

If this is your very first business (and even when its not), some of the earliest tasks can seem the most daunting. Don’t worry, I will advise you on which type of legal entity you need and what paperwork is required, as well as how, when, and where to file.

Anytime a customer purchases something, they are ‘hiring’ that product or service to do a job. Appreciating this fact can radically transform your approach to product development, marketing, and sales. I’ll help you better understand and communicate the value of your idea to prospective customers using their own perspective, based on what they want or need to accomplish.

A common trap that many entrepreneurs fall into is trying to build the perfect product or service before they launch. That’s impossible. So, I’ll help you avoid that mistake by understanding what is required now and what should be developed later.

Your GTM strategy is a step-by-step plan for successfully getting your new product, service, or business in front of the right prospects at the right time. I’ll help you determine product market fit, define your target audience, understand the competition, choose a distribution methodology, and ultimately develop both marketing and sales strategies. These strategies will include the right mix of inbound marketing, demand generation, account based marketing, and sales enablement for your specific use case.

While the details are important, the big picture is just as critical to get right. What is your businesses purpose, be it cause, competence, or culture based? Defining this early and refining it often (at first) will provide a guiding light – a North Star – to navigate by. All other planning builds from here. Mission, vision, values, goals, plans, and strategies all need a foundation and a framework to stabilize and align them. I’ll work with you to articulate your purpose, and then use it to drive your business (and our world) forward into the future you envision.

Some Brands I’ve Worked With

Together we conquered many challenges, won impossible battles in the vendor industry and created a unique security practice. He has an interesting set of talents of being an engineer, innovator, and a thought leader, but never mixes any of these roles. That is what makes him successful as a leader. “Never be comfortable” is what Chris would tell me, which is what pushed me to do my first tech talk. I now have dozens behind me within some of the largest conferences known in the security vendor industry. Chris is nothing short of supernatural.

Leo Cruz, Myriad360

Chris is an excellent worker with a driving pulse for new technology and leading the industry. His work ethic is second-to-none and his teaming with others always ensures fantastic collaboration with positive outcomes. I am confident that Chris will continue to drive new technology evolution in our industry.

Mike McNamara, tw telecom

I enjoy working with him on a professional and personal level.

Diane Turley, tw telecom

Chris is one of the most professional individuals I have ever worked with. His dedication to the success of our organization was paramount. I always relied on him to engage in intricate troubles knowing they would receive appropriate attention and follow through. Chris is an immediate asset to any organization and is most certainly.

Jim Meslovich, CenturyLink Business for Enterprise

Chris is technically creative, hard working, and extraordinarily effective at working with both internal and external technical expert communities. A pleasure to have had on the team at CableLabs. I fully expect him to significantly move his organization and the industry.

Tom Lookabaugh, CableLabs

We appreciated his work ethics and clarity of thought. His mind was always on the “next step” and kept us all on our toes.

Ed Partch, American Tech Support

Chris is very knowledgeable, is always willing to explain and discuss, and is great at pulling together everyone’s input and moving things forward. Working with him has been a great experience.

Lisa Ruby, Motorola

He would always be available as a sounding board for complex issues and provided me with amazing insight on long term planning and ways to scale up teams and business processes.

Alex Tief, Myriad360

Chris has the talent to completely embrace and encompass a technology and from that drive results. It is obvious that Chris enjoys sharing his knowledge base and ideas with others. It was a pleasure working with Chris.

John McQueen, Broadcom

Enrico Signoretti, Juku consulting

Chris Grundemann was among the most energetic and competent members of our Council throughout his time as an elected member. I found(find) Chris a most thoughtful man who brought insight and experience to the role, but was also always a genuine and professional member exerting leadership with tact and good humor. I think highly of Chris both as a technical professional and community leader, but also as a trusted friend.

Bill Darte, ARIN Advisory Council

Don MacVittie, Ingrained Technology, LLC

Chris is a really hard working person. Very smart technically & could handle issues very promptly. Was very nice working with him.

Nirali Desai, Virtela Technology Services Incorporated

As Chris’ Editor for Exploring IPv6, a Day One book, he kept to his schedule, output exceedingly lucid prose, and gave a sense of instructional design to an extraordinary tough technology to deploy. On time, better than could be expected, and executed with grace.

Patrick Ames, Juniper Networks

Through the several tasks that we spent together in a professional environment, I have seen Chris accomplish things that many would consider impossible – both as a professional and technically – and neither has been a disappointment. Chris is a calculated risk-taker. He has an uncanny way of determining what the target market needs and has the capability of tweaking his designs and implementations accordingly. As a pragmatic leader and a realist, he can grasp ideas in a holistic manner and still pay attention to minor details. Chris has a well-deserved reputation as someone who is diligent and personable – two qualities that define him completely. As someone who is a creative thinker and possesses a can-do attitude, Chris is a pleasure to work with.

Kyle Smith, Markley

Working with Chris has been a real pleasure. He is open, friendly, intelligent, discreet, skilled, productive, driven, resourceful and trustworthy! Our organisation has really benefitted from Chris’s skills and knowledge.

Howard Baggott, Internet Society

Chris is a superior problem-solver with great people skills and ability to ask the really hard questions. A team player who is engaged and approachable, I expect Chris will have significant impact in the tech industry.

Deb Gerring, CableLabs

We hired Chris with high expectations. He quickly proved to be a good choice as he grasped new concepts exceptionally well and showed an aggressive personal learning regimen, surpassing his peers. I would highly recommend Chris in his future endeavors.

Ryan Privette, Virtela Technology Services Incorporated

Chris is highly technical and has excellent organizational and follow up skills. I assigned Chris several initiatives while assigned to my team and his performance was exceptional. He is self motivated and has extensive technical knowledge.

Ray Whinery, Time Warner Telecom

Chris is an excellent organizer and leader with vision and energy. He pulled together the Colorado Chapter of the Internet Society, wrote the inital by-laws and saw the process through to the actual chapter formation.

Karen Mulberry, Internet Society

Chris is one of the most brilliant technologists and charismatic speakers I’ve met in a long time. He’s an absolute creative, has a mind focused on solutions, and is driven by a deep belief in what he does. He’s both an inspirational leader and great colleague. I’d work with Chris again any day of the week.

Lia Kiessling, Internet Society

Chris is a talented technologist with a keen eye for marketing. This combination of skills has been a powerful asset in his role. Over the course of the 4 years that I worked with Chris, he presented at numerous events & conferences, and was a thought leadership partner. He was pivotal in honing Myriad360’s mission and developing a cohesive strategy for the company. Chris earns my highest recommendation.

Kirsten Gonzalez, Myriad360

I’ve never met anyone who worked as hard as he did at learning and absorbing new skills and technologies and then applying them to his work. He’s a very fast learner and an asset to anyone who has the fortune to work with him.

Kaelyn Bowman, Virtella Communications

Chris is always happy to contribute to a discussion or to an issue and is more than happy to lend a hand to both assist team members with their tasks or to lend his expertise in order to benefit the requestor. He is constantly providing knowledge transfer in a peer to peer manner, engaging others to work together to move a project forward or to resolve an issue. Most importantly, Chris is an open and honest communicator about whatever the topic of the moment is, something that is refreshing in today’s world. I could always count of Chris to lend his opinion or his ideas to any subject matter, and this becomes an important contribution for any team. Chris has tremendous talent and is a very hard working, team player. I would welcome Chris to my team at any point in the future.

Paul Diamond, Markley

Chris consistently generates and delivers on new and creative ideas both within the guided bounds of a project or team goal as well as when left unbounded and allowed to explore. In addition Chris is a great team player willing to help whenever asked. Chris is also a competent and organized leader with great communication skills capable of managing projects from inception to completion.

Joey Padden, CableLabs

Chris was an excellent coach, mentor and problem solver. Chris consistently possesses a “can do” attitude while taking on more and more responsibility and taking the time to fully understand, upskill and learn as required for success. Chris is very organized and patient. He is proactive in identifying and addressing risks and issues that could erstwhile derail hard-earned successes. Chris’ list of talents and intangibles is long, but never a surprise once you get the opportunity to work with him.

Scott Perricone, Myriad360

Chris was an amazing colleague to work with. I admire his ability to understand very technical concepts as well as business and market driven ones. He has amazing stakeholder management skills, and has the ability to build relationships and manage working groups and teams. He is a true leader who is very passionate about whatever he is working on. His desire for framing strategic direction and leading execution would be an asset to any organization. I would welcome any opportunity to work with Chris again.

Rupal Patel, CableLabs

I count my time working with Chris among my most rewarding professional experiences. Chris is someone with a voracious appetite for knowledge and a desire to understand the world around him. While these traits make him an incredible thought partner that excels at introducing new concepts and riffing off the ideas of others…it also makes him a multiplier, someone that helps others sharpen their own thinking by forcing them to be more introspective, to be more curious about what’s possible, and to think critically and objectively about the reality of a situation.

Chris is a tide that raises many boats, not just through his ability to cultivate innovation and promote positive disruption, but by the example he sets. Chris is one of the most accountable people I’ve ever known and consistently demonstrated a knack for bringing order to chaos, prioritizing diffuse – and often conflicting – objectives, and producing positive outcomes in situations where the deck seemed stacked in such a way that that doing so appeared impossible.

Rick Kenney, Myriad360

In a wireless organization the network your products operate on needs to be reliable, dependable and operating at top efficiency. Chris made sure that was a reality. Chris was a leader in the day to day operation of our network, on initiating improvement designs for the future and helping out the other departments to close performance gaps. There was never a problem to hard to solve, a solution he was not willing to seek out or a cutting edge idea he hadn’t already researched.

Wayne Gibson, WavMax

Jon Collins, GigaOm

Kenyanna Cornely, GigaOm

One thing everyone should know about Chris, he always provides nothing less then quality customer service and technical support. His professionalism and skill far exceeds all expectations because he always goes the extra mile.

David Corbett, tw telecom

Chris was always on top of current technology and how this technology would fit into his current network environment. Chris was a pleasure to work with and will be an asset to any organization lucky enough to hire him.

Steve Braden, Streakwave Wireless

Chris is extremely knowledgeable and, more importantly, readily shares that knowledge with his peers to promote better overall understanding and improvement.

Dan Zumar, Virtela Technology Services Incorporated

Chris is objective, strategically insightful, sharp and on top of his game. He’s a great collaborator who is willing to change his approach mid stream or whenever, to accommodate others. He’s a very dedicated professional with strong personal leadership qualities as well as being open and willing to inspire and empower others.

Duangthip Chomprang, Internet Society

Chris is a strong team player with tremendous attention to detail. His approach was always well thought out with solid backing to his ideas. His role and growth in the company were key to its survival. He was also very willing and able to wear multiple hats and was a flexible asset to have on hand.

Mikael Rasmussen, WavMax Broadband

Chris is an engineer and leader of the highest caliber as demonstrated by his ongoing volunteer responsibilities within the Internet technical community and his unwavering drive.

Connie Kendig, Internet Society

Chris is a focused individual, willing to go the extra mile to help customers, and do the job correctly. He is a great teacher, and a smart man.

Tyson Schaetzle, Tikkom Wire

His intelligence and wit are only outshone by his friendly and helpful nature. Working with Chris is always a pleasure and a smashing success.

Susan Forsman, tw telecom

Chris is an exceptionally energetic individual, a talented thinker and an accomplished public speaker. He is a very rewarding person to work with due to the level of organization he brings to every project. He has vision and probity, a rare combination. I has been a great privilege to work with him.

John Springer, ARIN Advisory Council

Chris is one of the sharpest minds you will be lucky to come across, whether in a personal or professional setting. His ability to cut through the noise and see the relevant elements and data in any situation is remarkable. 

Chris is intensely focused, dedicated, and capable. He absorbs and synthesizes data quickly, finds the leverage points, focuses on what matters, and delivers results. Any high-performing team will get a boost from engaging with Chris.

Andy Fisher, Myriad360

Ben Book, GigaOm

Chris was one of the go-to guys whenever there were complex problems. He has the knowledge, desire and potential to advance in any position he chooses. It was a pleasure working with him.

Ushesh Desai, Virtela Communications

I have worked with Chris on several projects over the years. His leadership, cooperation, and execution skills are first class. Chris looks at the big picture, identifies necessary actions, builds a plan, and gets the project done

Richard Jimmerson, ARIN

Catina Ross, GigaOm

Chris was the driving force behind the creation of the ISOC Colorado chapter. I appreciated his leadership and technical skills and his determination. I enjoyed working with Chris on this project and I am looking forward to doing it again.

Yannis Konstantopoulos, Lumen Technologies

It was a pleasure to work with Chris. Chris possesses very detailed technical knowledge and solid experience, but never lost sight of his strategic and business goals when using that knowledge and experience.

Graham McKinley, Overture Networks

Chris is a consummate professional. Motivated, expressive, talented in everything he attempts. His skills in making things happen for the better are top notch.

Mark Woodworth, CableLabs

Chris is a great asset to any company. His dedication and drive for results makes him a consistent high achiever.

Henry Yu, tw telecom
Chris Grundemann - Headshot

Chris Grundemann

Creative BizTech & TechBiz Consultant

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