Cut through the ever-increasing amount of jargon and hype. Take a pragmatic look at technology as an enabler of your core business, not yet another unneeded distraction. Get up to speed on the trends that matter. Learn enough to make the right decisions. Find the experts you need to execute your vision.

Marketing is more than content, community, and even great storytelling. Every compelling campaign starts with delivering a great product or service, and only then goes out into the world to talk about it. To deliver a great product; start with first principles, find a job to be done, and solve a challenge. To market it; answer questions before they’re asked!

Vision creates success. Planning and prioritization ensure it. Take time away from the tactical to play the long game. Learn to focus on customers, not competition. Find the opportunity in every challenge. Decouple to disrupt. Discover a new perspective. Blaze your own trail.