George Bernard Shaw, the early 20th century playwright and polemicist once said that “Words are only postage stamps delivering the object for you to unwrap.” We couldn’t agree more. Effective communication is about more than just the words you use.
Don’t misunderstand us; words matter. You should always say what you mean and mean what you say. And semantics is about more than simple wordsmithing. It’s about embedding meaning into your email, blog post, whitepaper, lecture, speech, or tweet. This is the foundation for all communication.
Building on this sturdy base, truly effective communication requires, by definition, that your full meaning is received and understood by your audience. This is where things get tricky. And this is what Bernard Shaw meant by unwrapping the object delivered through words. Once your perfectly crafted sentence enters the audience’s eyes or ears it must then be interpreted by that individual. Their interpretation, heavily influenced by their experience, perspective, and bias is what they take away from your message – even if the receiver has mangled your meaning in the process.
This is why you must start with the end in mind, know your audience, and speak in their language – taking their worldview, knowledge, and prior beliefs fully into account. Only once you have done this can you hope to communicate effectively.
Not sure how to take your communication to the next level? That’s exactly where we come in! We will meet you where you are and build your communication skills from there up to where you want and need them to be.
Our mission is to give you the tools and experience you need to go out into the world and affect the change you want by delivering your message to your audience effectively.