Anyone who’s studied corporate innovation likely knows the story of Intel’s big pivot from memory chips to microprocessors back in the 1980s. It is said that Andy Grove asked his leadership team something along the lines of: ‘What if we were all fired, and they brought in new leadership, what would those new folks do with this company right now?’ That radically pragmatic approach let them ignore sunk costs and nostalgic feelings to make the hard decision that ultimately led to the x86 dominated world we enjoy today.

Depending on how closely you’ve been following Intel, you may not realize just how much that attitude of constant improvement and reinvention still holds true…

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Chris Grundemann

Creative BizTech & TechBiz Consultant

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