{"id":2585,"date":"2015-03-21T15:40:14","date_gmt":"2015-03-21T19:40:14","guid":{"rendered":"http:\/\/chrisgrundemann.com\/?p=2585"},"modified":"2021-07-08T11:17:39","modified_gmt":"2021-07-08T15:17:39","slug":"broccoli-technologies-theyre-good-for-all-of-us","status":"publish","type":"post","link":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/","title":{"rendered":"Broccoli Technologies: They\u2019re Good For All of Us"},"content":{"rendered":"

The Internet is an interesting phenomenon.<\/p>\n

I say phenomenon because it\u2019s more than a single network or technology, larger than any single nation or continent, and serves a multitude of purposes for people all over the world. I say interesting because it is fundamentally unlike anything we\u2019ve seen before; it\u2019s an experiment that escaped the lab and became an integral part of the world\u2019s economy, a communications medium that crosses cultures, borders, and languages, and allows instant access to much of the world\u2019s knowledge.<\/p>\n

It\u2019s also an interesting phenomenon because of how it works. The Internet introduced many of us to the idea of coopetition<\/a>: cooperative competition. A functioning network of networks requires that all participants follow the same unenforceable rules. We call them standards and the IETF<\/a> produces them, but who makes us use them? No one but ourselves.<\/p>\n

It\u2019s this willingness to collectively follow standard protocols, to play nice together, which allows the whole thing to work. Imagine if your ISP used a different technology to transmit your information than every other ISP. You\u2019d only be able to communicate with other customers of your ISP; everyone else would effectively be speaking another language. So it\u2019s great that competitors and partners alike agree to run the same protocols, to speak the same languages.<\/p>\n

Technology doesn\u2019t sit still though, and the Internet is no exception. How do we deal with innovation and progress on such a massively shared medium? On a platform built and sustained by a multitude of organizations all over the planet? How does the agreed-upon infrastructure change, when change is needed?<\/p>\n

It changes slowly, we\u2019ve learned.<\/p>\n

The Internet is currently facing several growing pains. These challenges of success focus primarily around scale and security.<\/p>\n

We\u2019re effectively out of free (not in use) IPv4 addresses. Four billion seemed like a lot of addresses when there were only a handful of computers on the network. Now that we expect to connect all 7+ billion humans (and all of their devices), we simply must move to IPv6<\/a>, and its 340 trillion, trillion, trillion available addresses. Oh, and don\u2019t forget: That 7.2 billion population number doesn\u2019t really represent the coming tsunami of sensors and embedded devices, commonly called the Internet of Things (IoT). IPv4 has reached the end of its useful life and we must move on to keep growing and making progress.<\/p>\n

The growing network means more than just additional addresses. The Internet and the protocols it operates on were built on a model of trust. Unfortunately there are bad actors out there. Whether it\u2019s spammers, hackers, hijackers, or your own government, we all need to actively ensure our own online privacy and security these days. Protocols such as Domain Name System Security Extensions (DNSSEC<\/a>) and Transport Layer Security (TLS<\/a>) allow Internet users to better protect themselves. Distributed Denial of Service (DDoS) and route mis-origination (hijacking) attacks can be prevented by secure implementations of the Border Gateway Protocol (BGP) and proper anti IP address spoofing (anti-spoofing<\/a>) measures. They are all part of a growing list of simple steps that can make the entire Internet more secure for everyone.<\/p>\n

Here\u2019s the catch: The distributed, decentralized nature of the Internet that makes it so resilient, so pervasive, and really so amazing also makes it slow to change in some cases. The Internet is a network of networks. To implement a new protocol on the Internet means each of those autonomous networks implementing the protocol independently. In order for IPv6, DNSSEC, TLS, Secure BGP<\/a>, Anti-spoofing, or any other common good technology to be truly successful requires action at each of (at least most of) those autonomous networks.<\/p>\n

Worse yet, in today\u2019s world of shareholders, bondholders, and quarterly returns, deploying one of these technologies on one network has little effect. The real benefits don\u2019t kick in until a large portion of the Internet has rolled them out.<\/p>\n

This is why my friend, mentor, and former boss Leslie Daigle called these protocols \u2018broccoli technologies.\u2019 They are good for you, but not everyone likes to eat them.<\/p>\n

For example: Deploying IPv6 today takes some amount of resources but there is no short-term return on that investment. You can\u2019t charge customers more for it. You\u2019re still offering the same services, just over a newer version of IP. However, if you don\u2019t implement IPv6, you\u2019ll lose connectivity to a growing portion of the Internet.<\/p>\n

A similar scenario plays out for DNSSEC, TLS, securing your BGP configurations, and implementing anti-spoofing measures. They all require investment today by a multitude of organizations to ensure the future of the Internet tomorrow. In short, they require long-term cooperative thinking. This type of thinking built the Internet, so we know it\u2019s possible. Now we must spread this thinking to a wider set of players (the Internet is bigger now) and overcome the innovator\u2019s dilemma.<\/p>\n

If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.<\/p>\n

If this techno-broccoli sounds delicious, or if you simply want to be part of the solution, I highly recommend you start here<\/a>.<\/p>\n

(photo credit<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Internet is an interesting phenomenon. I say phenomenon because …<\/a><\/p>\n","protected":false},"author":1,"featured_media":2589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,13,27,766],"tags":[51,56,101,114,768,162,208,267,311,317,328,331,336,755,358,748,360,380,465,476,673,767],"class_list":["post-2585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-isoc","category-technology","category-thenewip","tag-address","tag-addresses","tag-bgp","tag-border-gateway-protocol","tag-broccoli","tag-configuration","tag-deploy360","tag-future","tag-ietf","tag-implementation","tag-innovation","tag-internet","tag-internet-of-things","tag-ip-address","tag-ipv4","tag-ipv4-address","tag-ipv6","tag-isp","tag-network","tag-networks","tag-technology","tag-tls"],"yoast_head":"\nBroccoli Technologies: They\u2019re Good For All of Us<\/title>\n<meta name=\"description\" content=\"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broccoli Technologies: They\u2019re Good For All of Us\" \/>\n<meta property=\"og:description\" content=\"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Grundemann\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/chris.grundemann\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-21T19:40:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-08T15:17:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"~Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ChrisGrundemann\" \/>\n<meta name=\"twitter:site\" content=\"@ChrisGrundemann\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"~Chris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/\"},\"author\":{\"name\":\"~Chris\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#\\\/schema\\\/person\\\/16a6af2797267c7d91f29876d5a0870f\"},\"headline\":\"Broccoli Technologies: They\u2019re Good For All of Us\",\"datePublished\":\"2015-03-21T19:40:14+00:00\",\"dateModified\":\"2021-07-08T15:17:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/\"},\"wordCount\":878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/2433266581_0644e79758_b.jpg\",\"keywords\":[\"Address\",\"Addresses\",\"bgp\",\"Border Gateway Protocol\",\"broccoli\",\"configuration\",\"Deploy360\",\"future\",\"IETF\",\"Implementation\",\"Innovation\",\"Internet\",\"Internet of Things\",\"IP address\",\"IPv4\",\"IPv4 address\",\"IPv6\",\"isp\",\"network\",\"Networks\",\"Technology\",\"TLS\"],\"articleSection\":[\"Internet\",\"ISOC\",\"Technology\",\"TheNewIP\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/\",\"url\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/\",\"name\":\"Broccoli Technologies: They\u2019re Good For All of Us\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/2433266581_0644e79758_b.jpg\",\"datePublished\":\"2015-03-21T19:40:14+00:00\",\"dateModified\":\"2021-07-08T15:17:39+00:00\",\"description\":\"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/2433266581_0644e79758_b.jpg\",\"contentUrl\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/2433266581_0644e79758_b.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Baby Borscht and Broccoli\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/2015\\\/broccoli-technologies-theyre-good-for-all-of-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/chrisgrundemann.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internet\",\"item\":\"https:\\\/\\\/chrisgrundemann.com\\\/index.php\\\/category\\\/internet\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Broccoli Technologies: They\u2019re Good For All of Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#website\",\"url\":\"https:\\\/\\\/chrisgrundemann.com\\\/\",\"name\":\"Chris Grundemann\",\"description\":\"Use technology, marketing, and strategy to take your growing business to the next level.\",\"publisher\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/chrisgrundemann.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#organization\",\"name\":\"Grundemann Technology Solutions\",\"url\":\"https:\\\/\\\/chrisgrundemann.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/cropped-GTS-Logo.png\",\"contentUrl\":\"https:\\\/\\\/chrisgrundemann.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/cropped-GTS-Logo.png\",\"width\":512,\"height\":512,\"caption\":\"Grundemann Technology Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ChrisGrundemann\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grundemann\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cgrundemann\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJ3Pk4AAVMBG4KCzxYAtExA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/chrisgrundemann.com\\\/#\\\/schema\\\/person\\\/16a6af2797267c7d91f29876d5a0870f\",\"name\":\"~Chris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg\",\"caption\":\"~Chris\"},\"description\":\"Creative|Technologist. Curious. Boisterous. Autotelic Autodidact. Heretic. Hacker. Rider of Boards. Writer of Words. ...Traveler of Time...\",\"sameAs\":[\"https:\\\/\\\/chrisgrundemann.com\",\"https:\\\/\\\/www.facebook.com\\\/chris.grundemann\",\"http:\\\/\\\/instagram.com\\\/chrisgrundemann\",\"www.linkedin.com\\\/in\\\/cgrundemann\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/ChrisGrundemann\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJ3Pk4AAVMBG4KCzxYAtExA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Broccoli Technologies: They\u2019re Good For All of Us","description":"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/","og_locale":"en_US","og_type":"article","og_title":"Broccoli Technologies: They\u2019re Good For All of Us","og_description":"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.","og_url":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/","og_site_name":"Chris Grundemann","article_author":"https:\/\/www.facebook.com\/chris.grundemann","article_published_time":"2015-03-21T19:40:14+00:00","article_modified_time":"2021-07-08T15:17:39+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","type":"image\/jpeg"}],"author":"~Chris","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/ChrisGrundemann","twitter_site":"@ChrisGrundemann","twitter_misc":{"Written by":"~Chris","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#article","isPartOf":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/"},"author":{"name":"~Chris","@id":"https:\/\/chrisgrundemann.com\/#\/schema\/person\/16a6af2797267c7d91f29876d5a0870f"},"headline":"Broccoli Technologies: They\u2019re Good For All of Us","datePublished":"2015-03-21T19:40:14+00:00","dateModified":"2021-07-08T15:17:39+00:00","mainEntityOfPage":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/"},"wordCount":878,"commentCount":0,"publisher":{"@id":"https:\/\/chrisgrundemann.com\/#organization"},"image":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#primaryimage"},"thumbnailUrl":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","keywords":["Address","Addresses","bgp","Border Gateway Protocol","broccoli","configuration","Deploy360","future","IETF","Implementation","Innovation","Internet","Internet of Things","IP address","IPv4","IPv4 address","IPv6","isp","network","Networks","Technology","TLS"],"articleSection":["Internet","ISOC","Technology","TheNewIP"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/","url":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/","name":"Broccoli Technologies: They\u2019re Good For All of Us","isPartOf":{"@id":"https:\/\/chrisgrundemann.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#primaryimage"},"image":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#primaryimage"},"thumbnailUrl":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","datePublished":"2015-03-21T19:40:14+00:00","dateModified":"2021-07-08T15:17:39+00:00","description":"If we don\u2019t all eat our broccoli today, we may soon see this magnificent Internet start to distort, fragment, or even crumble.","breadcrumb":{"@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#primaryimage","url":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","contentUrl":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","width":1024,"height":768,"caption":"Baby Borscht and Broccoli"},{"@type":"BreadcrumbList","@id":"https:\/\/chrisgrundemann.com\/index.php\/2015\/broccoli-technologies-theyre-good-for-all-of-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chrisgrundemann.com\/"},{"@type":"ListItem","position":2,"name":"Internet","item":"https:\/\/chrisgrundemann.com\/index.php\/category\/internet\/"},{"@type":"ListItem","position":3,"name":"Broccoli Technologies: They\u2019re Good For All of Us"}]},{"@type":"WebSite","@id":"https:\/\/chrisgrundemann.com\/#website","url":"https:\/\/chrisgrundemann.com\/","name":"Chris Grundemann","description":"Use technology, marketing, and strategy to take your growing business to the next level.","publisher":{"@id":"https:\/\/chrisgrundemann.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chrisgrundemann.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chrisgrundemann.com\/#organization","name":"Grundemann Technology Solutions","url":"https:\/\/chrisgrundemann.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chrisgrundemann.com\/#\/schema\/logo\/image\/","url":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2020\/10\/cropped-GTS-Logo.png","contentUrl":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2020\/10\/cropped-GTS-Logo.png","width":512,"height":512,"caption":"Grundemann Technology Solutions"},"image":{"@id":"https:\/\/chrisgrundemann.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ChrisGrundemann","https:\/\/www.linkedin.com\/company\/grundemann","https:\/\/www.linkedin.com\/in\/cgrundemann\/","https:\/\/www.youtube.com\/channel\/UCJ3Pk4AAVMBG4KCzxYAtExA"]},{"@type":"Person","@id":"https:\/\/chrisgrundemann.com\/#\/schema\/person\/16a6af2797267c7d91f29876d5a0870f","name":"~Chris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cbff57968626714c5bdb525f740f898c0d1e506a63c350b6a3341e57337e7fc7?s=96&d=mm&r=pg","caption":"~Chris"},"description":"Creative|Technologist. Curious. Boisterous. Autotelic Autodidact. Heretic. Hacker. Rider of Boards. Writer of Words. ...Traveler of Time...","sameAs":["https:\/\/chrisgrundemann.com","https:\/\/www.facebook.com\/chris.grundemann","http:\/\/instagram.com\/chrisgrundemann","www.linkedin.com\/in\/cgrundemann","https:\/\/x.com\/https:\/\/twitter.com\/ChrisGrundemann","https:\/\/www.youtube.com\/channel\/UCJ3Pk4AAVMBG4KCzxYAtExA"]}]}},"jetpack_featured_media_url":"https:\/\/chrisgrundemann.com\/wp-content\/uploads\/2015\/03\/2433266581_0644e79758_b.jpg","jetpack_shortlink":"https:\/\/wp.me\/ps8ie-FH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/posts\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/comments?post=2585"}],"version-history":[{"count":0,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/posts\/2585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/media\/2589"}],"wp:attachment":[{"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/media?parent=2585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/categories?post=2585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisgrundemann.com\/index.php\/wp-json\/wp\/v2\/tags?post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}